An Educated Consumer is the Best Customer...

... we've heard that phrase thrown around at lots of green building events in town lately (with credit to Sy Syms, of course). The idea is that if consumers understood the impact of their choices on their wallets, their health and the environment, they might make different choices. The New York Times yesterday looked at the way Sharp is selling their solar panels in California, and it's an interesting strategy of education first, sales second.